Day after day, silently, our ability to choose has eroded without almost anyone noticing. We have reached a point where the information and stories we read are chosen by someone else. We have stopped choosing what to watch: it is offered to us, and we accept it, passively.

For us, this is the moment to stop. We no longer want to think about the stories we tell based on their compatibility with social media algorithms. We no longer want time limits, extreme speed, or attention spans under two seconds.

We are taking a step back, with pride. We want to return to an internet made of communities: that world of sharing and discovery from which the first forums, the first blogs, and the first online news pages were born.

Welcome to The Lovemore Chronicle, the new home of our stories, our ideas, and our projects. Here you will not find videos packed with special effects designed to grab your attention. Here, you will have to come on your own accord. You will be the ones to choose whether to read or not, dedicating your quality time to us. It will be a free choice, and it will be yours.